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    Apple

2018 CUSTOMER CHOICE AWARD

Ratings On Other Platforms

Trustpilot
1.7 / 5
Better Business Bureau
1.2 / 5
Corporate Values

Overview

Apple has a consumer rating of 3.54 stars from 1,765 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with Apple most frequently mention great products, genius bar and steve jobs.Apple ranks 15th among Electronics sites.

  • Service
    215
  • Value
    205
  • Shipping
    152
  • Returns
    149
  • Quality
    205
Positive reviews (last 12 months): 14.8%
Positive
24
Neutral
4
Negative
134
View ratings trends
80
See all photos

What reviewers want you to know

Positive highlights

  • I love the Apple products... iPhone, iPod, and iPad.
  • I love Apple products and I would recommend using the service and not worrying about mishaps.
  • 2018 Customer Choice Winner

Critical highlights

  • The worst customer service I have ever come across.
  • I absolutely hate going into the mess and crush of humanity that is the Apple store.
  • I also hated the payments and my apple id; PAYING FOR THE APPS ALMOST GOT MY CREDIT CARD EMPTY (OF MONEY)!
How would you rate Apple?
Top Positive Review

“Great device”

Oscar A.
1/14/20

I am so excited using IPhone 11! Camera, all apps for sending messages, editing photos and other sources, which it has, make my life easier. It seems like I have a personal assistant who regulates the whole my daily routine. Now I am going to buy a Macbook. However, I am confused a little bit, because the variety of models impresses me. But it is just a matter of time. Soon I will be a happy owner of new electronic assistant. What can be better?

See positive reviews
Top Critical Review

“Rip off. I want to give zero star if I may!”

Hoi K.
6/4/21

Bought a Macbook a few years ago. And it just died for no reason. Not the battery but was told could be something wrong with the logic board. Tried all sorts of reset with support to no avail. Was told had to be sent away for repair with an estimated cost of over £420! I have always used Windows laptop or PC and they never die. I can use them until they are too slow for the latest OS and I have to upgrade.

See critical reviews

Reviews (1,765)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (163) apple products (189) apple store (97) credit card (18) apple support (31) love apple (73) apple fan (23)
hoik
1 review
6 helpful votes
June 4th, 2021

Bought a Macbook a few years ago. And it just died for no reason. Not the battery but was told could be something wrong with the logic board. Tried all sorts of reset with support to no avail. Was told had to be sent away for repair with an estimated cost of over £420! I have always used Windows laptop or PC and they never die. I can use them until they are too slow for the latest OS and I have to upgrade.

Products used:
Nothing

Service
Value
Quality
anthonyg1438
1 review
4 helpful votes
December 28th, 2021
Verified purchase

I bought a brand new iPhone 13 pro from apple.com. It came in with someone else's credit card information on the apple wallet. I would go shopping but I'm not that guy. I called and asked for a convenient resolution and they didn't have one. I have to go down to a retailer and have them exchange instead of sending a new one out. And in addition they don't have the phone I ordered anywhere. It is blatant disregard for the privacy act. Buyer beware. They lost a 15 year dedicated apple family of 4. Hello Samsung

frankr898
0 reviews
1 helpful vote
January 19th, 2022

Horrible experience with Apple support team from sales to supervisors. Over 2 weeks of back and forth for an iPhone 13 being lost then magically found the day before I was going to contact my bank. They simply don't care about you the buyer at all. No one takes notes and you get passed onto someone else each time. Now that it's finally in I don't want it anymore been calling two days to try and send it back to them. I've been a customer since the first iPhone… but not anymore.

Service
Value
Shipping
Returns
Quality
ja542
1 review
2 helpful votes
December 19th, 2021

Do not believe the hype
My family of 5 purchased 6 brand new devices of which only three work properly.
No resolution from Apple whatsoever. Basically we're stuck with faulty, glitchy, overheating lemons that freeze often. My phone is frozen until someone Calls Me
Do not fall for Apple's lies
We could have purchased cheap phones that would have actually worked. I'm carrying around a brick not a phone because it's useless much of the time.

maryc2624
1 review
2 helpful votes
June 10th, 2021

If you buy an expensive product and it fails, Apple is unwilling to offer any support beyond the warranty. Even though it was supposed to be covered by AppleCare+ and they failed to include it, and there was a commitment that the keyboard which failed before was reengineered and is now just fine. It is not fine and they want $270 to replace it. Not a chance. Apple should be ashamed of themselves for their support of such shoddy workmanship.

alexf335
1 review
11 helpful votes
August 14th, 2020

Apple screws it's customers on a regular basis wether it's faulty decaying batteries or a BS temporary hardware update. How is it an improvement to make a headphone jack that makes it impossible to charge at the same time with their garbage battery? It's so you have no choice but to buy their new gen of hardware and docks/Iproducts making the rest obsolete just to screw and disrespect their customer at a ridiculous inflated price. Apple leadership hates you and makes their money by bending their customers over a barrel; try and argue different.

oscara83
2 reviews
14 helpful votes
January 14th, 2020

I am so excited using IPhone 11! Camera, all apps for sending messages, editing photos and other sources, which it has, make my life easier. It seems like I have a personal assistant who regulates the whole my daily routine. Now I am going to buy a Macbook. However, I am confused a little bit, because the variety of models impresses me. But it is just a matter of time. Soon I will be a happy owner of new electronic assistant. What can be better?

mahsan1
1 review
8 helpful votes
December 2nd, 2020

I ordered my phone more than a month ago (oct 24)and the phone was at my nearest post office but they never deliver. They return the phone and now they are saying that we don't know what happened. I called them many times also I chat with them 4 times and they never solved my problem. Manager supposed to call but I never received the call.
I am working with my phone and since my previous one is broken I need to purchase extra temporary phone. I am Apple customer for 9 years and they did not take care of my problem. This is unacceptable

zacharys150
1 review
21 helpful votes
July 7th, 2020

I bought power beats pro. They are decent quality, but the left ear bud started malfunctioning after about 6 months. The right one doesn't hold a charge, but for half the time it's supposed to. Getting them replaced is worse than being flayed alive. They make it virtually impossible, so as to discourage you from even trying. So ya, I'd rather be flayed alive than purchase another item from apple.

markb2941
2 reviews
1 helpful vote
April 16th, 2021

Hi, I am avid apple fan. But I have been noticing the life of adapter and lightning cable is very less. I have to replace them thrice in last 2 years. Compared with any other mobile, they are expensive and are not lasting. I hope you improve your accessories quality. I don't mind paying extra, but it should provide the value for money.

Tip for consumers:
Take proper care of your accessories as they can get damaged quickly.

Products used:
Applie iPhone, Adapter, Lightning Cable, Apple watch, iMac

Service
Value
Shipping
Returns
Quality
khurshids1
1 review
1 helpful vote
October 14th, 2021

I lost my iPhone XR when I tried to upgrade to apple latest IOS 15
Upgrade. I paid $800 dollars for this phone. Apple is saying they
Cannot do anything about it because my phone is not under
Warranty. I got an unknown error while upgrading and now my
Phone is locked. My questions is why they released ios 15
Upgrade when it is destroying older model phones. I literally had spent thousand of dollars on apple products and this is what I get return. I wanted to
Be compensated for my anguish, lost data and lost of phone
Because of this loser upgrade.

Tip for consumers:
Do Not buy apple products. The products are not worth the money.

Products used:
Apple iPhones, Apple watch, Apple computers.

Service
Value
Shipping
Returns
Quality
timothyp440
1 review
8 helpful votes
December 3rd, 2020

The 12 pro max is buggy as hell then my 4k Apple Tv gets bricked on the last update and this in the second one to do it. The first one was a gen 2 apple tv. Stay away this xmas from their crap. Worst tech/customer service. Even their so called apple genius called the apple tv junk. Offered $30 bucks off a new one yeah no thanks, not when don't last more than a 1 year warranty.

Tip for consumers:
Run the other way

Service
Value
Shipping
Returns
Quality
zikot
1 review
2 helpful votes
July 17th, 2021

I would give a minus if I could. It is a big fake bubble company. Greedy, all they care about is meeting targets. I'm waiting for the day when I see a competitor wipe them off from the market. Do not buy apple products, you will regret that but it would be too late because they already took your money and expecting you to do so every year.

Products used:
Believe it or not but I had my blackberry phone for 5 years now.

Service
Value
Shipping
Returns
Quality
aa92
2 reviews
2 helpful votes
June 5th, 2021

Water resistance is a marketing scam. My 18 months old XS fell in water for 3 seconds and stopped working. Genius manager told me he couldn't help because he wanted to sell more apple care+! I picked this phone and paid a lot of money for it specifically for this feature which turned out to be a complete marketing scam. Very disappointed and angry. I feel I was cheated because of false advertisement.

Service
Quality
sandyo71
1 review
0 helpful votes
March 7th, 2021

I purchased their apple watch series 6 nike edition, it has been very helpful in my workouts, and also helps me read my text messages without getting the phone out of my pocket. The bands are also very strong and durable, not a scratch so far. Integrates well with the rest of my apple products including an imac and an iphone xs max.

Tip for consumers:
None at the moment

Products used:
Apple watch series 6 with the space grey sport band

Service
Value
Shipping
Quality
mariar1855
1 review
1 helpful vote
October 6th, 2021
Verified purchase

In April 2020 I bought an iMac and in the 1st week it started with problems, I changed the boot disk, the logic card and the ram memory, it turns out that the ram memory was not the one that should take this computer, it was for a laptop not for an iMac, still with problems and 3 times I have been told that I will replace it and never does... be careful they have no warranty, they are liars and play with and purchased. SCAMMERS, it is no longer the same

Tip for consumers:
if your product gives problems from the beginning return it, apple's warranty is bull$#*! and they lie.

Products used:
all,ipad, iPhone, MacBook Pro, Apple Watch, etc

pedrov70
1 review
6 helpful votes
February 11th, 2021

People believe Apple is the best, well it is not. When your device get old, still working and need a small spare, the answer is: buy a new one.
The Iphone 11 is a fraud, I have to change mine TWICE, I do not even finish to pay for this crap phone full of glitches, functions that you can control, and the "support" well "buy a new one". I have macBook air, I pad, I phone and this is it. No more CRAPPLE, I am done F. K this company.

Tip for consumers:
That this company doesn't care for cuatomers.

Products used:
Iphone 11 (2) Ipad (several models), mcBoock air (3).

Service
Value
Shipping
Returns
Quality
elizm4
1 review
0 helpful votes
February 28th, 2022

Apple has become a greedy self-serving monopoly whose motivation for creation is solely based on greed. It's help service is filled with unprofessional, uninformed kids who would rather chat with you about your personal life than demonstrate how little they know abut the product they are suppose to be experts on. I hope I see the demise of this monstrosity within my lifetime!

Tip for consumers:
don't

Products used:
Mac book pro

Service
Value
Shipping
Returns
Quality
johnm4902
2 reviews
3 helpful votes
April 28th, 2020

Awful customer service, item took 6 days to dispatch the item and a day to arrive yet they blame the delivery company? Before this order was placed I was told categorically the magic keyboard would not be launched until mid May, it then launched that afternoon, 30 mins after placing an order for the keyboard folio, complained, tried to cancel, spoke with someone within customer relations, was promised a call back and no call in a week, no wonder there are so many terrible reviews about Apple on here, it's time after time they abuse customers loyalty. Let's face it their grip on innovative tech is slipping and so many are on par or catching up, soon their abuse of customers will have its affect and they wont go blindly into new products and go with other brands

toddg316
1 review
4 helpful votes
December 2nd, 2021

My daughters new 13 on MacBook Air had an issue so tried calling their "advisers" which was futile and worthless. So decided to reach out to ceo and coo with several emails and written letters. Also worthless. They finally delegated an admin assistant to tell me to take a hike, this afternoon spending thousands with apple. I got the message. Going elsewhere

Products used:
12 in mackBook air

Service
Quality
wl102
1 review
1 helpful vote
April 4th, 2021

I decided to buy a iPad and went to apple.com, watched it's video of some huge round building, wonderful technology first before buying then I just see shipping and built from/at "Shenzhen, China" on my UPS tracking one day before delivery. Thought it was built using skilled local labor.

rebeccav221
1 review
11 helpful votes
August 17th, 2020

Contacted the Apple Accessabilty and Interactive Services Department at 11:20 pm EST on August 16,2020. The department is reserved to provide special assistance to customers who have visual, hearing, motor and learning impairments.

The Senior Advisor screamed at me, assuming because of my impairments, and said "Oh my God! You $#*!ing nutcase!"

Apparently, the department is not set up to work with disabled people... or people in general.

as984
1 review
7 helpful votes
February 18th, 2021

Wish I could give negative stars... Apple is horrible! Someone steals your phone and turns off Find My and they refuse to help with anything! Apple care won't honor the Apple care plus theft program YOU pay for because the phones been wiped and you can't access tracking on it! OF COURSE you can't if it's been wiped! That's why you pay for extra coverage! Instead they're happy to rob you of over $1000 for a brand new phone. I'm trading ALL my Apple devices in for something else because of this

alech50
8 reviews
0 helpful votes
August 15th, 2021

None of them would attract me to play their games for more than 3 hours, because the games are old school designed! Including, they do not know what "Cute" really means! "Caveman Rocks" and "Mini Golf" from Webfoot was not found on iPhone 10!
I have tried them all!
Xbox Cloud Gaming's within the Beta Stage and Microsoft has not released the completion of that application on Safari, so Forza Horizon 4's game performance is terribly bugged at Beta Stage!

Tip for consumers:
Go Purchase Your Favorite Console Instead Of Waiting On A Full Release Of The Xbox Cloud!

Products used:
iPhone XR

Service
Value
Shipping
Returns
Quality
sydneyt40
1 review
24 helpful votes
June 19th, 2020

Apple Netherlands is by far the most The most disgusting customer service I have ever experience. Every single senior advisor is so rude! They give you the lowest level of customer service, I had 1 of them interrupt me speaking every sentence and when I said "I would appreciate if you let me finish my sentence" HE HUNG UP THE PHONE. Incredible. My phone was purchased with damage with the charging port not working correctly. I've sent it out for repairs and it keeps coming back broken and they write that they are fixing other problems like the camera which I never complained about.

Q&A (15)

Answer:

Is this a question or a problem.

By kristal d.
See more answers (3)
Answer:

There no help same thing here called everyday for a week and even talked to supervisors and no resolution. This company is the best marketing rip-ever. Same issue with ipad. $2000. 00 of worthless equipment. Never again

By Victor K.
See more answers (2)
Answer:

Go buy an Apple phone then, what's stopping you? Answer: Nothing.

By Ando P.
See more answers (2)
Answer:

IPhone's are more reliable and they last longer (mainly because of the software, and the software updates). Moreover, Apple has better warranties, better customer service, and their product have a better resell value.

By Shane P.
Answer:

Usually you get it next day if it's purchased directly from Apple. If it's longer, they will notify you before you checkout.

By James H.
Answer:

Buy an iPad. I believe that is what you want as thats their only device that looks like a "tablet".

By Daniel S.

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3.5
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