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    PrimeStyle

2021 CUSTOMER CHOICE AWARD

Ratings On Other Platforms

Trustpilot
4.7 / 5
Reviews.io
4.9 / 5
Corporate Values

Overview

PrimeStyle has a consumer rating of 4.55 stars from 365 reviews indicating that most customers are generally satisfied with their purchases. Consumers satisfied with PrimeStyle most frequently mention customer service, diamond jewelry and engagement ring.PrimeStyle ranks 6th among Diamond sites.

  • Service
    12
  • Value
    13
  • Shipping
    12
  • Returns
    9
  • Quality
    12
Positive reviews (last 12 months): 71.4%
Positive
5
Neutral
0
Negative
2
View ratings trends
42
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What reviewers want you to know

Positive highlights

  • It's really good to find a US-based company that actually follows through on the customer service.
  • It is that simple: they sell diamond jewelry at 70 to 80% discount because they manufacture themselves in the USA.
  • 2021 Customer Choice Winner

Critical highlights

No critical highlights yet

How would you rate PrimeStyle?
Top Positive Review

“Gorgeous Ring - Beautiful Price!”

Pamela L.
6/9/21

It does take about 3 weeks to receive an order but it was completely worth the wait! My ring arrived with all the required documentation and certification. It was in a beautiful box with a light for display and the ring itself is phenomenal! I went with the higher grade diamonds and my ring sparkles and shines amazingly! The pictures can't even do it justice. It's gorgeous. I absolutely love it. I will purchase from PrimeStyle again.

See positive reviews
Top Critical Review

“They can't get it right.”

Brad K.
12/20/21

I ordered an engagement ring and wedding band through Prime Style. The engagement ring went smoothly, but the wedding band has been nothing but trouble. The original band was no where close to matching with the engagement ring. They requested we send both the engagement ring and band back, so they could get it right. They told us it would take about two weeks to get the rings back. The total time before we got them back was closer to a month. The wedding band fitment was still not right. They told us to send them back for a second time. Same story with the delivery deadline. They told us about 2 weeks and it was closer to a month. We requested to receive pictures before the rings were sent back this time multiple times. They said they would make it happen. No pictures were sent before they delivered the rings. The rings now match, but there is file marks all over both sides of the engagement ring. The manager clams they still have the rings and haven't been sent back yet. He said they did not touch the engagement ring. He clearly does not know what is going on. What a let down and a disappointment. They seem to cut corners whenever they can. I'm still waiting for them to make this right.

See critical reviews

Reviews (365)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (87) diamond jewelry (59) engagement ring (63) customer support (19) jewelry store (31)
pamelal739
1 review
0 helpful votes
June 9th, 2021

It does take about 3 weeks to receive an order but it was completely worth the wait! My ring arrived with all the required documentation and certification. It was in a beautiful box with a light for display and the ring itself is phenomenal! I went with the higher grade diamonds and my ring sparkles and shines amazingly! The pictures can't even do it justice. It's gorgeous. I absolutely love it. I will purchase from PrimeStyle again.

Tip for consumers:
It does take about two weeks for them to prepare the item for shipment. Once it ships it arrives very quickly.

Products used:
Ring

Service
Value
Shipping
Quality
darlenej11
1 review
4 helpful votes
February 16th, 2016

I just recently purchased a. 95ct diamond ring from primestyle. The ring wasn't that expensive but the picture and the ring itself looked totally different to me. I thought the center stone would have been larger but it wasn't. If you want a nice size diamond make sure u spend over a thousand dollars. My ring is nice but I wish it was larger. You can barely see the detail on the band but in the pictures it looks very detailed so I think the pictures are definitely enhanced to look bigger

sherrieg27
1 review
0 helpful votes
November 6th, 2020

Called, spoke the owner. He was knowledgable and very much wanted to help me purchase the wedding set I chose. I was treated wonderfully and I intend to do all my jewelry purchasing thru Primestyle as they are always happy to help you sort out and get what you want, not what they just want to sell. That made a big difference to me. I received my beautiful wedding set and could not be happier! I thank them very much!
Sherrie Granger

bradk240
1 review
0 helpful votes
December 20th, 2021

I ordered an engagement ring and wedding band through Prime Style. The engagement ring went smoothly, but the wedding band has been nothing but trouble.

The original band was no where close to matching with the engagement ring. They requested we send both the engagement ring and band back, so they could get it right. They told us it would take about two weeks to get the rings back. The total time before we got them back was closer to a month.

The wedding band fitment was still not right. They told us to send them back for a second time. Same story with the delivery deadline. They told us about 2 weeks and it was closer to a month.

We requested to receive pictures before the rings were sent back this time multiple times. They said they would make it happen. No pictures were sent before they delivered the rings.

The rings now match, but there is file marks all over both sides of the engagement ring. The manager clams they still have the rings and haven't been sent back yet. He said they did not touch the engagement ring. He clearly does not know what is going on. What a let down and a disappointment. They seem to cut corners whenever they can. I'm still waiting for them to make this right.

Service
Value
Shipping
Returns
Quality
myrandal1
1 review
0 helpful votes
September 16th, 2021

If I could give this company 0 stars I would. My ring broke after only having it for less than a year. I treated this ring like it was my baby and loved it so much. I went to pick up my dog and when I did only my wedding band was on my hand and the diamond setting detached from the band. My mother in law used this place as a recommendation and was very disappointed to see how this company acted when my fiancé told them my ring broke due to a manufacturer error. They blamed it on us saying that we used brut force to break this ring and said we had to pay more money for the manufacturing cost to get it fixed when in reality it was to get more gold added to the ring. Now that I have the remade ring I am walking on eggshells with it and feel like I have to be careful with every touch. They say this particular band is fragile but why wouldn't you give that warning when my fiancé was buying the ring? Why can people have rings for 30+ years but mine breaks in less than a year? Very disappointed in this company and would never want someone to go through what I went through. This situation and review would be avoided if the owner David would have clearly stated that the cost to fix the ring was to add more gold to the band rather than telling my fiancé that it was to pay for the manufacturing cost. But honestly I never thought we should have had to pay for something that was completely out of our hands, the quality of the ring should have been perfect from the beginning.

brianned19
1 review
21 helpful votes
February 27th, 2020

My fiancé was reluctant to make such a big important purchase online as we were nervous about scams etc. He got in touch with primestyle via telephone and purchased a ring that I had previously told him I really liked. The ring was received within a couple of days and was absolutely gorgeous. We took the ring for an appraisal and it was appraised at more than double of what was paid for it on primestyle. The diamond was bigger than I expected and the clarity was amazing. We will not purchase jewellery from anywhere else.

monicae64
1 review
10 helpful votes
March 28th, 2020

I absolutely loved my 14k rose gold tennis bracelet. It has a lot of sparkle. I would definitely recommend PrimeStyle to everybody, the prices are awsome.

karenw1830
1 review
0 helpful votes
June 17th, 2021

We ordered my wedding set from these people in WHITE GOLD. It came in and I took it immediately to my jeweler. It was rhodium plated over YELLOW gold and I've had to have it re-plated every other year because it starts looking VERY yellow.

Products used:
3K of a diamond wedding set!

Service
Value
Shipping
veraveronicar
1 review
18 helpful votes
January 1st, 2020

My husband bought me a new engagement in lieu of the one I lost a year after our wedding. I chose a beautiful. 45 carat princess cut solitaire diamond mounted on a 14 k white gold. The ordering online was fast and easy and there was a small glitch though when we successfully ordered online we never saw any notification if the item we ordered was already shipped because Primestyle was transitioning into their new website And there was no way to track it in the website. Anyway the ring arrived and it was beautiful and exquisite as expected. I was very happy with my new ring. Thank you Primestyle!

zalik
1 review
18 helpful votes
March 23rd, 2018

Never again. These guys are scammers. I took my wedding set and they said that they don't sell this kind of diamonds anymore because they are so yellow. Not as advertised. The reason why they claim they only have 1 % returns is because of women like me - who received these as a gift and can't say NO to their poor husbands present

jeffreyw762
3 reviews
0 helpful votes
November 1st, 2021

Their customer service was really excellent. They were in touch with us throughout the whole process of making my bridal set sending 3D photos. I will definitely be purchasing from this agency in the future.

Products used:
Bridal set

Service
Value
Shipping
Returns
Quality
alanl428
4 reviews
2 helpful votes
September 28th, 2021

The ring that I ordered was for my lovely wife to celebrate 10 years of marriage and Jane loves it! There were plenty of choices to find just the right one for her, so I recommend PrimeStyle company for everyone looking for wedding rings!

Products used:
1.00 CT Round Cut Diamonds - Eternity Ring

Service
Value
Shipping
Returns
Quality
tommyh196
1 review
0 helpful votes
January 6th, 2022

I HAVE SPENT OVER $6K AND PLANNING TO SPEND ANOTHER 4K VERY SOON. HIGHLY RECOMMEND! BEST PRICES, MORE THAN HALF OF RETAIL. DO NOT HESITATE TO ORDER!

Products used:
RING AND EARRING DIAMONDS

Service
Value
Shipping
Returns
Quality
sharonc185
1 review
16 helpful votes
March 6th, 2018

I had purchased my engagement ring from primestyle and I wasn't happy with the color of the main diamond so I wrote to the company and in no time at all the owner called me to talk about it. I was very impressed when he personally inspected the ring and replaced not only the main diamond but the side ones as well with very clear and sparkly new diamonds free of charge. I have since sent my daughter to buy her ring there as well and she is thrilled at her ring. She sent in a picture of a diamond ring that would have cost her 10,000 at another store and primestyle made the same exact ring for 3400. I would HIGHLY recommend getting your ring at primestyle. You won't be disappointed! :)

maayans
1 review
22 helpful votes
March 15th, 2018

Customer service answered all my questions. Even went out of their way to measure the width of several mens wedding bands because they were not listed on the website. Ring arrived within 1 week. The diamonds were sparkly and beautiful. My husband loved it. I would recommend Primestyle to others and we will purchase other items from you in the future.

loves24
1 review
0 helpful votes
September 28th, 2018

These are scammers They deceived me I sent them a ring for refund and they say that there are no rings in the box. They did not return the money to me and just took it. I do not advise anyone to contact this company.

thomasd36
Thomas D. – PrimeStyle Rep

Every single return is being video recorded for security and insurance purposes we have all evidence that this package came without the ring inside, we cannot refund the customer for something that was not returned, customer cannot have the ring and the money at the same time!

davidm649
2 reviews
0 helpful votes
May 28th, 2017

Buy a present for my wife on this site, the ring is beautiful and my wife love it very much. The design is what she likes and we receive it on time. Just to wear it all days enjoying the new present.

Service
Value
Returns
Quality
elizabethh417
1 review
9 helpful votes
May 24th, 2019

Wow is all I can say. Very nervous about ordering online. The service was above and beyond. The quality and craftsmanship was stunning. The pictures don't even come close to how beautiful this ring really is.
Thank you

mariaq33
1 review
10 helpful votes
March 16th, 2019

I spoke with Nick was very respectful always and patient, I ordered a set that I didn't like sent it back.
I then ordered a different one, it took a while but i recieved it today and it is very beautiful. It looks amazing!
IM delighted with it. To follow s appraisal with a local jeweler. Thanks Nick and Thomas

From Maria Rojas

patrickm118
1 review
4 helpful votes
March 18th, 2016

Ordered a piece on 3/9, im'd Mary after purchase she confirmed 3 days to ship. Im'd on 3/15 was told by Jenny would ship on 3/18. When I asked what happened she said eternity rings take longer. You would think Mary would have known that. Now I IM today 3/18 and am told order will ship 3/29. I asked for a manager and was told it could take up to 3 hours. I missed my anniversary diner on 3/17 and told my wife she would have her gift by Monday.

thomasd36
Thomas D. – PrimeStyle Rep

We apologize for the delay. A manager tried to call you and left you a message. Apparently there was a misunderstanding but your order should go out today and not on the 29th. A manager will try to contact you again on Monday.

misham6
1 review
18 helpful votes
March 10th, 2019

I I was skeptical about purchasing online. Thomas was incredibly helpful and quick to respond to all of my questions. The ring it's self is absolutely exquisite! I would highly recommend prime style to anyone looking for a good deal on a beautiful piece of jewelry.

march131
1 review
23 helpful votes
June 25th, 2016

Two separate jewelers could not verify that two of the five stones were not Moisanite. Both snickered at the $18k "appraisal" that Prime sent with the ring. As they were unable to verify the stones due to multiple refractions which natural diamonds do not have, appraisal was impossible. I lost over $200 on verification and required insurance just to return. Prime then kept my money for three weeks. Visa stepped in and was able to have my account refunded.
I would NOT recommend this company to anyone... not even enemies.

thomasd36
Thomas D. – PrimeStyle Rep

Thank you for sharing your experience with prime style. After carefully reading your comments here it sounds to me that you made assumptions based on incomplete evaluation by incompetence jewelers. Our diamonds are guaranteed to be 100% real. If your jeweler cannot verify that then an independent appraiser could do that. You chose an opinion instead of the fact and I'm certain that if you were to contact us we would direct you and instruct you as of how to properly get your item evaluated. We do not deal with diamonds that are not 100% real. Our diamonds are also neither enhanced nor treated. We provide you with an appraisal report and encourage each one of our customers to get another evaluation locally.

kristinab9
1 review
22 helpful votes
February 12th, 2014

Hello, purchased a beautiful ring but within days I lost 2 little diamonds. Customer service was great and they fixed it. Now within days I lost another one. Now all I think of is how embarrassing it would be to send it back and hope for the money back and buy one somewhere else after everybody has seen my engagement ring and will ask why I exchanged it for another one... because we tried to go cheap and paid the price for it now! Its an embarrassment. Not sure what to do yet. Going to contact Primestyle right away. Would never buy there again.

lindak344
1 review
7 helpful votes
June 3rd, 2018

I have bought several eternity bands from Primestyle and I just love them!
Two are platinum eternity bands and one is 18 kt yellow gold eternity band.
I used to work in jewelry for many years and you can not touch the quality that Primestyle and that is saying a lot. I also have had each piece tested and the appraisal that you will receive is spot on. I have sent many people to this website because of the quality.
So happy with all my purchases. There is a reason why I have been a repeat client.

peggyt44
1 review
3 helpful votes
October 12th, 2018

I am impressed with excellent customer service. They keep me update every single stage of my jewelry fabrication. Definitely I will share this positive experience with all my friends and shop again in PrimeStyle.

Q&A (24)

Answer:

In order to be eligible for our installment plan, you must meet the following criteria: 1. Have a valid Credit Card (debit credit cards and AMEX are not eligible for this payment method, but eligible for all other payment methods that we offer) 2. Currently this payment method is available only for United states, Canada, United Kingdom, Australia (We are planning to add more countries in the near future). You will get the ring in like 3-4 business days as we need to make it first, and to your question you don't need to wait to pay it off before you get the ring. Please let us know if you have more questions...

By Thomas D.,
See more answers (3)
Answer:

We offer free shipping to all of our customers whether from the US or INTL. Customers. We use only safe and prompt carriers such as FedEx and U.S. Postal Service (USPS). All our items are guaranteed to be of top quality as we value customer satisfaction for every transaction. Looking forward to doing business with you!

By Thomas D.,
See more answers (2)
Answer:

The ring has 1.50ct center in I-J color and VS2-SI1 clarity. We also use Very Good cut diamonds. We guarantee the quality of our items and all our jewelry come with a Primestyle certificate and appraisal. As a direct factory everything is made to order and are guaranteed to be at the factory prices. Contact us directly for assistance in placing the order.

By Thomas D.,
Answer:

Since the automated verification service gave us a no match response for the address on your credit card transaction, we need to verify your order. Banks outside USA wont allow us to do address verification over the phone that is why you need to do the sending of the verification to complete the order. This is required by our insurance company for them to cover the insurance for the shipment of your order. As diamond and diamond jewelry are high fraud risk items in the market we do this not only to protect ourselves but you as our customer from any fraudulent activities online. For your security make sure to cover the rest of the long card number on your card. Thank you and good day!

By Thomas D.,
Answer:

Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund. Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.

By Thomas D.,
Answer:

Our diamonds are 100% real and from only natural sources carat weight, clarity and color are all certified to be as stated online with a full diamond guarantee. And all of the precious metals we use in our jewellery are genuine and solid. We also provide a price guarantee. If you find our items are not priced significantly lower than retail, you're entitled to a full money back refund.

By Thomas D.,
Answer:

Our items come with a Primestyle certificate and appraisal. We believe the quality of all our items to be of excellent quality and are guaranteed to be within the quality range as stated on each item's page.

By Thomas D.,
Answer:

We offer Layaway and SplitIt plan. For the SplitIt plan you can pay for the item in 6 easy monthly installments interest free! All you need to qualify is a credit card. Please note, in order to complete the process you need to have enough credit limit to cover the total amount of the order. As the system will put a pending charge for it. You may check this link for the instruction: http://www.primestyle.com/installment_plan.html

By Thomas D.,
Answer:

Yes, all of PrimeStyles diamonds are earth-mined, natural diamonds and are not treated or enhanced. Our diamonds and jewelry are 100% guaranteed.

By Thomas D.,
Answer:

Yes, it is a good quality, it's I-J in color which is near colorless and VS2-SI1 which you will not able to see any inclusions with your naked eye. Prices are final since they already at the best rate possible however we can give you a $50 OFF coupon, please contact us at 888.532.9440 or start a live chat

By Thomas D.,

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About the business

Here at Primestyle.com we carry our own merchandise as we are a true manufacturer. Primestyle.com was created to offer you a new way of shopping for the finest jewelry and diamonds that compliment your lifestyle. Our business philosophy offers you the widest selection of popular designs and best quality merchandise at the absolute lowest prices. Our factory was established in 2001 and we will continue to offer shipping locally and internationally.

Company Representative

thomasd36
Thomas D.

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365 reviews
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